{"title":"Bestsellers","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eExplore our bestsellers—trusted shampoos, conditioners, and treatments that our customers love the most. These favorites deliver proven results and have earned their place at the top.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"marula-marula-oil-with-vitamin-e","title":"MARULA Hair oil with vitamine E","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% pure cold-pressed marula oil that breathes new life into tired hair. Thanks to its lightweight texture, it absorbs quickly, doesn’t weigh hair down, and instantly provides deep hydration, nourishment, and natural shine.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMarula oil is rich in oleic and linoleic fatty acids, which intensely hydrate and restore hair elasticity. Vitamins E and C act as powerful antioxidants, protecting hair from free radicals and UV damage. Additionally, flavonoids and sterols leave hair healthy, shiny, soft, and smooth.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"50 ml","offer_id":50612419952987,"sku":"6279","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"10 ml","offer_id":50612419985755,"sku":"9999","price":4.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-22.jpg?v=1756494752"},{"product_id":"architect-regenerating-mask","title":"ARCHITEKT Regenerating mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA deep restorative mask for dry, coarse, and unruly hair. It rebuilds the internal structure, restores elasticity and softness, and brings back natural shine after the very first use.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe unique formula uses innovative FiberHance™ technology, which penetrates the hair fiber and creates new bonds directly within the keratin structure. Combined with conditioning agents that smooth the hair surface and hydrating glycerin that enhances elasticity, the mask works both from the inside and out. Softening ingredients protect against dryness, leaving hair instantly manageable, smooth, and easy to detangle.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613152645467,"sku":"11013","price":26.5,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613152678235,"sku":"14441","price":7.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/architekt.jpg?v=1761421721"},{"product_id":"balance-renewing-mask","title":"BALANCE Renewing Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFine hair regains its strength and softness thanks to 14 proteins that protect ends from breakage. The lightweight formula restores elasticity, adds shine, and won’t weigh hair down.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProteins – the building blocks of keratin – together with hemisqualane and plant esters, regenerate the hair fiber and smooth its surface. BTMS and SAPDMA act as a gentle balm that instantly tames hair, makes it easier to comb, and leaves it smooth and manageable. The acidic pH additionally seals the cuticle, leaving hair looking healthy, shiny, and free from split ends.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"100 ml","offer_id":50613157331291,"sku":"4513686","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613157364059,"sku":"4520421","price":8.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/balance.jpg?v=1761421698"},{"product_id":"blow-up-thermo-volumizing-spray","title":"BLOW UP Hair serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBLOW UP volumizing hair spray with heat protection boosts hair volume by up to 44%, shields against heat, and nourishes at the same time. Each use brings a feeling of lightness, freedom, and joy from soft, well-styled hair.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA unique blend of proteins and natural extracts that strengthen and nourish the hair fiber, improve its elasticity, and protect it from damage. Hydrolyzed rice protein and quinoa provide volume and amino acids, while chestnut extract supports scalp vitality. The result is hair that looks healthy, smells beautiful, and gives women a sense of femininity, freedom, and pride.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"150 ml","offer_id":50613161886043,"sku":"13788","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"30 ml","offer_id":50613161918811,"sku":"14440","price":5.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-26.jpg?v=1756492429"},{"product_id":"bonfire-leave-in-conditioner","title":"BONFIRE Leave-in conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA lightweight cream for hair prone to breakage as well as for curls needing definition. BONFIRE nourishes the hair, softens it, and provides a flexible structure and smoothness without weighing it down. Also suitable for strong, damaged, and colored hair.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis leave-in conditioner combines panthenol and an amino acid complex for flexibility and softness. Hydrolyzed keratin repairs weakened areas and reduces breakage. Coco-caprylate smooths the surface and adds shine, while herbal extracts of nettle, rosemary, horsetail, and linden support hair vitality and a healthy appearance.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613165064539,"sku":"3836286","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613165097307,"sku":"4520422","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-2.jpg?v=1756492341"},{"product_id":"bonfire-rinse-off-conditioner","title":"BONFIRE Rinse-off conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA nourishing conditioner that smooths the hair surface, softens it, and protects against frizz. Adds natural shine and a lightweight feel.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBONFIRE combines the power of plant extracts with modern hair care. Lupin proteins and softening agents nourish and smooth the hair, while chlorella and amino acids support regeneration and strengthen the hair fiber. The result is smooth, shiny, and easily manageable hair without weighing it down.\u003cbr\u003e\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613171421531,"sku":"3836294","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":50613171355995,"sku":"10152","price":32.9,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613171388763,"sku":"13050","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-6.jpg?v=1756492240"},{"product_id":"bonfire-shampoo","title":"BONFIRE Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA gentle shampoo that thoroughly cleanses, strengthens, and protects the hair from breakage.\u003cbr\u003eThanks to natural proteins and herbal extracts, the hair gains strength, shine, and long-lasting color.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA daily care shampoo that cleanses the hair while nourishing it. Panthenol and glycerin strengthen the hair, while proteins from white lupine and Chlorella algae support growth and reduce hair loss. Herbal extracts of nettle, birch, horsetail, sage, and rosemary stimulate follicles, soothe the scalp, and protect both color and shine.\u003cbr\u003e\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613177090395,"sku":"3836252","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":50613177188699,"sku":"9183","price":32.9,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613177123163,"sku":"4520420","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-3.jpg?v=1756492080"},{"product_id":"green-tea-conditioner","title":"GREEN TEA Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEnjoy the lightness and freshness of freshly washed hair for longer thanks to herbal extracts. The conditioner extends the feeling of cleanliness and delays the need for washing. It leaves hair soft, manageable, and fresh without weighing it down. Ideal for daily care and long-term hair vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThanks to carefully selected herbal extracts, hair stays clean, light, and fresh for longer. Herbs like nettle, birch, and rosemary support their natural balance, while a modern active complex of superfoods from Chlorella and white lupine delays oiliness and extends the beautiful feeling of freshly washed hair.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613204451675,"sku":"3836278","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613204418907,"sku":"14026","price":4.5,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":50613204386139,"sku":"13146","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-5.jpg?v=1756491687"},{"product_id":"green-tea-shampoo","title":"GREEN TEA Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGREEN TEA Shampoo gently but effectively cleanses both hair and scalp – without the use of sulfates. It contains caffeine and a herbal complex that supports root vitality. The result is light, flexible, and fresh hair, ideal for everyday use.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGentle yet effective – GREEN TEA Shampoo with caffeine and herbal extracts supports hair vitality, prolongs freshness and adds lightness and volume. Hair remains fresh, flexible and beautiful all day  without unnecessary weight.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"250 ml","offer_id":50613207826779,"sku":"3836260","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":50613207859547,"sku":"9402","price":32.9,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":50613207794011,"sku":"14029","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/S-4.jpg?v=1756491579"},{"product_id":"gripped-dry-texturizing-spray","title":"GRIPPED Dry texturizing spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDry texturizing spray with argan oil and keratin for instant root lift, touchable texture and oil-absorption between washes. Lightweight hold without stiffness.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA 3-in-1 effect: lift, texture, refresh. Zeolite helps absorb oil; VP\/VA copolymer builds flexible hold; argan oil + hydrolyzed keratin keep hair soft and resilient. Touchable, revivable finish.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"Default Title","offer_id":50613213495643,"sku":"14227","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/Grippedfotoseda.jpg?v=1756825081"},{"product_id":"hair-booster-supporting-spray","title":"HAIR BOOSTER Hair serum","description":"\u003cp\u003eThis hair spray with a unique 3HC complex strengthens the roots, slows down hair loss, and promotes the growth of new hair. It soothes and nourishes the scalp, helping to combat thinning and restore hair density and vitality.\u003c\/p\u003e\n\u003cp\u003eA combination of extracts from arugula, walnuts, and grapes acts as a powerful antioxidant that protects hair roots from aging and supports their vitality. Rosemary improves scalp circulation, saw palmetto helps reduce hair loss, and vitamins B and E restore strength and a natural look to the hair.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"Default Title","offer_id":50613221949787,"sku":"11004","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/A-9.jpg?v=1756491434"},{"product_id":"hair-liquid-keratin-regeneration-water","title":"HAIR LIQUID Keratin regeneration water","description":"\u003cp\u003eLeave-in keratin water that repairs damaged hair, smooths the surface, and provides softness, shine, and strength without weighing it down.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eContains keratin, panthenol, niacinamide, and plant extracts that fill damaged areas in the hair and smooth the surface. 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It contains astaxanthin – a powerful antioxidant that protects hair follicles; ashwagandha to reduce stress-related hair loss; L-methionine and biotin as building blocks of keratin; silicon from horsetail for strength and shine; hyaluronic acid for skin hydration; and a marine complex with iron and copper for hair density and natural color.\u003c\/p\u003e","brand":"Tomas Arsov","offers":[{"title":"Default Title","offer_id":50948365812059,"sku":"9180","price":61.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7583\/5227\/files\/HAIR_BOOSTER_kapsle_blue1.jpg?v=1765540275"},{"product_id":"bonfire-gift-set","title":"BONFIRE Shampoo and Rinse-off conditioner gift set","description":"\u003cp\u003eA gentle shampoo that thoroughly cleanses, hydrates, and protects hair from breakage. BONFIRE Conditioner adds smoothness, shine, and softness with every wash. 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